One year ago this month, North Sails launched a cruising revolution with the introduction of 3Di NORDAC. The product promised to deliver a better cruising experience for a market that had not seen true product innovation in over 60 years. Today we’re celebrating the team that worked so hard to bring 3Di NORDAC to market, and our customers around the world who provided us with valuable feedback.
3Di Technology, Adapted for Cruising
“We envisioned redefining the cruising sail market. We felt the cruising market deserved a sail that would perform better than traditional dacron without sacrificing durability. To deliver that vision we set out to leverage North 3Di technology, which is the sail construction choice of the world’s top ocean racing teams. 3Di NORDAC provides optimal sail shape holding for longer, which ultimately means more value for the cruising sailor.”-Bill Fortenberry, North Sails Global Market Segments Manager. -Bill Fortenberry, North Sails Global Market Segments Manager
Pittman Innovation Award
3Di NORDAC was awarded SAIL Magazine’s 2018 Pittman Innovation Award in the cruising category. “North has combined the great cost-effectiveness and durability of traditional sails with the 3Di process. 3Di NORDAC is a win-win for cruising sailors everywhere.”
-Charles J Doane, SAIL Magazine Editor
It Started As An Idea...
“We started exploring ideas for a new product for the cruising market in 2015. We saw an opportunity to create an affordable white sail that would have all the benefits of 3Di. We felt confident that the product would change people’s cruising experience for the better, and a year later, over a thousand boats are sailing with 3Di NORDAC. It’s very rewarding to hear positive feedback from boat owners experiencing the 3Di difference for the first time.” -Dan Neri, CEO of North Sails
“Our new 3Di NORDAC mainsail and genoa continue to amaze us. Both sails have a shape and finish that rival the best sails I've ever seen or used over my 40 plus years of sailing. Even the roller reefing genoa offers exceptional upwind performance. We are exceptionally pleased with these sails.”
-Steve Fredrick, Beneteau First 42, USA
By The Numbers
One year in, 3Di NORDAC has been an undeniable success for both North Sails and its expanding customer base of small to medium size cruising boats. Patented North 3Di technology offers superior performance with traditional polyester materials.