Much like the former editors of SAIL pictured below, I was on a hunt: an editorial intern on a hunt through 20 years of SAIL Magazine history for some of our best ads of yesteryear.
I was transported back in time, to an era when the magazine was entirely black and white, had a section for shoreline wildlife and included "SAIL's Guaranteed Horoscope." I flipped through decades of race results, new gear and the release of some of today's most popular boat designs. Inadvertently, I may have jumpstarted my career as the first SAIL Magazine historian.
The ultimate lesson I learned from this exercise is this: consumerism during the 70s and 80s relied heavily on nearly naked women, unflattering hairstyles and killer mustaches.
I suppose her life jacket choice is smart, but I can’t say the same for that hairdo.
The two people in back probably showed up to game night
expecting charades or Clue…. Bummer.
I think he took this modeling job a little too seriously.
The toilet is only for show, Jay.
Just a good-looking crew demonstrating how to charter a sailboat with style.
I’d only call that toll free number if I was guaranteed to reach the dashing
gentleman in cut-off jorts.
Buffett is certainly on the return trip from Margaretville.
This whole situation is just so bizarre:
the headline, the rigging photos, the promise of a nine-inch hologram lady.
Most companies use scantily clad female models
but this is another artistic vision entirely.
Sex sells…? The muttonchops don’t hurt either.
I hope by "more ashore" they mean plenty of nicely bronzed man-thighs.
That outfit is probably a devil Halloween costume with a kerchief to hide the horns.
I wouldn't mind seeing more of the Nicholson fleet
but I'd rather just see more pictures of his choppy yet coiffed hair.
“Beautiful, responsive and well-constructed”
is a compliment of the highest order, no?
But seriously, I don’t recommend comparing a woman to a boat.
That seems like a good way to end up sleeping on the couch.
“They also fill a critical role of having someone pretty to look at
and pleasant to talk to.” Those are actually the two most critical things in my life.
I know I feel most relaxed while donning psychedelic paisley.
On Galleys and the Gentler Sex… where were our sailing feminists in 1971?
I hope someone somewhere burned her bra in a swanky galley (complete with crushed velvet curtains) in protest.
This is a boy-band music video waiting to happen.
Before sunscreen was a summer-day essential, sunglasses were worn to protect 50% of the face.
One of our first and, clearly, biggest fans.
We like to think that all of our faithful readers still react like this upon the arrival of the latest SAIL.