You Want to Go Where?
Need a sponsor to make your sailing dreams a reality? If so, You Want to Go Where?: How to Get Someone to Pay for the Trip of Your Dreams should definitely be on your must-read list. Author Jeff Blumenfeld, a lifelong sailor and public relations expert, distills a number of sophisticated ways of wooing prospective sponsors into digestible nuggets in this well-written look at what it takes to organize a successful sponsored adventure. The book also provides damage control and PR tips, should something go awry. While the book tends to focus on more adventure-seeking sailors—think Steve Fossett or Reid Stowe—the core lessons are equally applicable to Olympic hopefuls or crews looking for help with a keelboat campaign.
You Want to Go Where?: How to Get Someone to Pay for the Trip of Your Dreams By Jeff Blumenfeld, $24.95