An Ocean Racing World Cup is Planned
Plans are being laid to launch an Ocean Racing World Cup in 2009. The effort is marketing-driven, on the European model rather than the American yacht club model, and as seen below, the Royal Ocean Racing Club is "lending its expertise." We're not sure whether this belongs under Racing News or Industry News (probably both). Here is what they're telling SAIL:
To date, Ocean Racing has been one of the last remaining sports without its own World Cup but TORO, a joint venture between Boating Partners Limited and First Rights Marketing, will bring Ocean Racing to the fore with a global, international event.
The Ocean Racing World Cup has been created by TORO in response to a market and industry demand and in consultation with many of the world’s industry market leaders including the Royal Ocean Racing Club, OC Group, GWM Racing & Winning Winds and aims to take one of the world’s most demanding sports onto another level in terms of global awareness and involvement. David Aisher, Commodore, Royal Ocean Racing Club said “The RORC is delighted to be lending its expertise to TORO on the development of this exciting global event.”
Fifteen nations will be invited to take part in identical ‘Class 40’ yachts with the teams run by national authorities and sailed by nationals - with identical boats, only the skill of the nations’ sailors will make the difference. Many routes have been created covering all the world’s oceans and major population centers with a number of options available depending upon season and sponsor requirements. Following the inaugural race, the event will then occur every 2 years. The competition will be a combination of in-shore and off-shore events as well as the main event, the Ocean Race. Manley Hopkinson, the man behind Boating Partners Ltd and a round-the-world yacht race skipper, said, “The opportunity to represent their country in a World Cup is something for which many athletes train their entire lives. Ocean Racing is a challenging and dynamic sport that epitomizes team work. Racing for national pride and honor will give an edge that will make this a sailing event like no other.”
The World Cup will be broadcast over 6 continents in 69 countries on 87 channels with the very latest in broadcast and tracking technology providing the most interactive on-board coverage available. TORO has already put in place a comprehensive travelling marketing and PR team to generate high profile and prolific exposure and an organisational team that includes GWM Racing, Winning Winds, OffshoreChallenges and other market leaders. There is also a sponsorship model in place to enable companies and brands to associate themselves with the first new WorldCup within a truly global sport since the creation of the Rugby World Cup in 1987.
The opportunity currently exists for a Naming Sponsor to retain exclusive naming status as the brand that brought us The 1st Ocean Racing World Cup. With the event guaranteed to deliver a high net-worth audience, substantial branding and awareness and unique corporate entertainment, the opportunity is considerable.
For more information on sponsorship please contact
Gareth More, First Rights Limited
Tel: +44 (0) 207 871 9999
Posted June 24 by KL